The goal of business identity signage is to capture the attention of prospective customers and give them their first branding association with the business. Usually located near the passing street that is most closely associated with the entrance to the business, having visible business signage assures customers that they have reached their destination and provides wayfinding for parking and access. When looking for signage for a new location or to update existing signage, you should consider all of your options. Here are the 5 most common types of outdoor signage to consider. #1 – Free-Standing Building Signs When you think about outdoor signage, monument signs most typically come to mind. Monument signs are free standing outdoor structures used to designate the entrances of retail centers, corporate locations, housing developments or subdivisions, medical centers, churches, schools, and any type of organization with a physical space. These signs are designed to be […]
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Pinnacle Custom Signs 